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Brad SagoBrad Sago

300 W. Hawthorne Road
Spokane, WA 99251
Phone: 509.777.4608
Fax: 509.777.None listed
Office Location:


D.B.A. United States International University
M.S. Indiana University
M.B.A., B.A. Azusa Pacific University

Year Joined Whitworth Faculty


Areas of Specialization / Expertise

Marketing; consumer behavior; online consumer behavior; generational issues

Selected Publications / Presentations / Honors

Keynote speaker at the 56th annual Washington state Governor's Industrial Safety and Health Conference,
Tacoma, Wash. (2007); guest speaker for businesses including Avista Corp., Goodwill Industries of the Inland Northwest, Sterling Savings Bank and the Western Energy Institute.

Publications include: "The Influence of Social Media Message Sources on Millennial Generation Consumers," in The International Journal of Integrated Marketing Communication (2010); "The Changing Attitudes, Expectations and Traits of Parents of Intercollegiate Athletes," in The International Journal of Sport and Society (2010).

Presentatons include: "Businesses on Facebook: An Analysis of Business - User 'Wall' Interactions," at the Foster School of Business, University of Washington, Seattle (2010); "Businesses on Facebook: An Analysis of Business - User 'Wall' Interactions," at the DMEF Educators' Research Conference/Direct Marketing/Interactive Educational Foundation, San Francisco (2010); "The Use and Impact of Digital User-Generated Information on the Shopping and Buying Behavior of the Millennial Generation" at the DMEF Educators' Research Conference, San Diego (2009); "The Changing Attitudes and Traits of Parents of Intercollegiate Athletes," at the 2010 International Conference on Sport and Society, Vancouver, B.C.; "Leaping the Call Center Generational Divide," at the 21st Annual E SOURCE Forum, Denver (2008); "The Online Shopping Psychology and Expectations of Millennials" at the Educators' Conference of the Direct Marketing Educational Foundation (2004); developed a new marketing major in 2003 in the School of Global Commerce and Management. Publications include "Uncommon Threads: Mending the Generation Gap at Work," in Executive Update magazine (2000); "The Fuss About Branding" in Executive Update magazine (2001); "Building Organizational Competencies for Competitive Advantage" and "The Vital Role of Credit and Finance in Marketing" in Business Credit magazine (2003).

Member of the advisory board, Annual Editions: Marketing, McGraw-Hill Higher Education (1991-present)

Posts throughout the year on Consumer Mindset blog --