The Journey

Jack of All Trades
By Nikki Bardwell

Skyler Reep, '05, is a hotel reservations manager by day and an entrepreneur and author by night.

Reep has done very well for himself. Before he turned 24, he purchased his own home, started his own business, and finished his first book. He owns 34 online businesses and numerous online products.

"Ever since I was a little kid I have always been an inventor," Reep said.

Reep graduated from Whitworth with his bachelor's in international business with a minor in Spanish. When he was in high school his father quit his job and started his own business. Living with the financial ups and downs and instabilities through college, Reep vowed he would not live that way again.

"It left a bad taste in my mouth," Reep said. "I wanted a safe and secure job for myself."

Forty hours a week, Reep works for the Wort Hotel in Jackson, Wyo. There he manages all of the pricing and online reservations generated by sites like Expedia and Travelocity. As time passed, he could not help but follow in his father's footsteps, but decided to keep his day job, just in case.

Reep does not believe in keeping all of his eggs in one basket. He went into business for himself when he was 19. He started out with a small cigar resale company but quickly went on to bigger and better things.

PEER Enterprises LLC

In 2007, Reep started his own company called PEER Enterprises. The company's mission states: innovate the world in small ways every day.

"The world may not be ready for my inventions right now," Reep said. "But I want to make sure they are here when the world is ready."

Reep taught himself the basics of web design but does not consider himself an expert in the field. Despite that fact, he currently runs over 34 websites through PEER Enterprises that he designed and created himself. Topics for these websites range from custom tattoo design to property management.

"I keep a notebook by my bed in case I wake up in the middle of the night with my next idea," Reep said.

Cash hit Reep like a bolt of lightning. "I once woke up wondering if a million dollars could really fit in a brief case," Reep said. So he got out of bed and created, a site that includes a formula that calculates dimensions and weight of large amounts of cash. This website has turned out to be PEER's most recognized online asset. "Cash Dimensions was just something that interested me and turned out to be useful to other people as well."

Custom Ink Design

Custom Ink Design started as a mere favor for a friend but Reep soon discovered that his talents could be used by others. is close to his heart because it was his first website and where PEER Enterprises started.

Reep guarantees that each design he creates is unique and "warranted against plagiarism." All tattoos are immediately registered at the United States copyright office to ensure that it is forever one of a kind.

PEER Apartments

Peer Apartments is quickly growing into a well-known property management company. Reep uses this site to promote and lease his property. Reep included all the vital information prospective tenants need while searching for an apartment as well as the beginning stages of the application process.

Vegan Gentleman is Reep's newest endeavor and is in the very early stages of development. The site's focus is help men change their minds, change their diets and finally change their style. Reep has created a site that helps gentlemen find "eco-friendly, cruelty-free products and services while still remaining stylish."

"I think has the potential to do a lot of good in the world," Reep said.


A lot of people say that Reep lives a lucky life; they think good things just happen to him. Reep believes if an opportunity arose and he was not prepared, then that's no luck at all. "People's views are self-fulfilling prophecies. If you see yourself as unlucky you probably will be," Reep said.

Reep's book, Luck-Struck: How to Take Control & Create Your Own Luck, is based on an old proverb that states, "Luck is just the meeting of preparation and opportunity." Luck Struck hit the bookstore shelves Friday, Feb. 13, 2009. Reep picked the traditionally unlucky day hoping that people may want to find ways to improve their luck. Reep believes you can focus on your preparation and see opportunities to increase your luck.

Reep truly wants to help people. He believes that by changing your attitude you can change your luck.

"People are always telling me that they never win anything," Reep said. "I just tell them to get in the game, some odds are better than none."

The approach is a very practical one: you can't win if you don't enter.

"I'm the luckiest guy I know," Reep said.